Step into 2024 with us as we decode the beauty landscape through the lens of TikTok’s hottest trend: ‘Ins and Outs.’
In this Beauty Edition of the series, we unpack the TikTok certified beauty must-haves and the bid-farewells for 2024 from skincare, to treatments and makeup and beyond.
IN’s
Skin streaming: Streamline your skin care to use fewer products that effectively fulfil multiple needs, rather than using a drawer full of single-purpose-only products #skinstreaming
Skin cycling: In the spirit of simplification, a four-night Skin Cycle alternates an exfoliant, retinol-based product, and a hydrator to maximise cell regeneration #skincycling
Matte Makeup: While we will never bid a final farewell to a dewy skin look; the 2016 matte finish is definitely making a triumphant return in 2024.
Silver: Cool-toned chromes are infiltrating fashion and makeup looks like never before!
Gua Sha / Facial Massage: A centuries-long practice in China, at-home facial massage techniques promote lymphatic drainage and a radiant (and snatched) complexion. Buccal massage gets bonus points for releasing jaw tension!
Makeup & Skincare with SPF: There are SO many amazing products that integrate SPF giving you literally zero excuse for not using sun protection in 2024.
Scalp Care: The ‘Skinification’ of your scalp! 2023 saw a huge rise in scalp spas. This is your sign to look after your crown from root to tip.
Ingestible Beauty: Beauty starts from within! We love amplifying a diet of healthy fats, fruits and veggies with Vida Glow supplements that contribute to gut health and radiant skin.
90s Cool-Toned Makeup: Take a nostalgic trip with cool-toned makeup reminiscent of the iconic ’90s era.
Pink Everything / Everywhere: The iconic Barbie movie is influencing hair, wardrobes and makeup looks alike and we are obsessed with #strawberrymakeup
OUT’s
High Contrast Concealer: Utilise colour theory to neutralise under-eye discolouration for the ultimate camouflaged colour correcting.
Heavy Cream Contour: Sadly, this once-trending technique is simply not practical or always wearable.
Stress: Cortisol (the stress hormone) undoes all the hard-work of any beauty regimen.
Highly Scented Formulas: In general, the more wonderful a product smells, the worse it can be for your skin. Fragrance aggravates the sensitive skin barrier, with essential oils topping the list of repeat offenders.
Dirty Pillowcases: Hygiene matters. Keep your pillowcases clean to prevent breakouts and maintain a clear complexion.
Makeup Wipes: If “wear sunscreen” is the golden rule of skin care, “wash your face” certainly takes home silver.
Going to Bed Late: Prioritise your beauty sleep. Sleep deprivation increases signs of aging and increases your cortisol levels.
Intense Workouts: Speaking of cortisol… while staying active is crucial, consistent extreme high-intensity workouts add stress on the nervous system. Add more low-impact exercises like the #hotgirlwalk to your regimen.
Over Exfoliating: Gentle exfoliation is key. Overdoing it can lead to an irritated, red and inflamed skin barrier.
Expensive Food Delivery: Save those pennies! You will get far more nutritional value from cooking at home. Pro tip: listen to audio books or podcasts while you cook!
How to protect your peace and step into your power…
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