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Our 2024 In’s and Out’s: Beauty Edition


Step into 2024 with us as we decode the beauty landscape through the lens of TikTok’s hottest trend: ‘Ins and Outs.’

In this Beauty Edition of the series, we unpack the TikTok certified beauty must-haves and the bid-farewells for 2024 from skincare, to treatments and makeup and beyond.

Ins and Outs 2024


Skin streaming: Streamline your skin care to use fewer products that effectively fulfil multiple needs, rather than using a drawer full of single-purpose-only products #skinstreaming

Skin cycling: In the spirit of simplification, a four-night Skin Cycle alternates an exfoliant, retinol-based product, and a hydrator to maximise cell regeneration #skincycling

Matte Makeup: While we will never bid a final farewell to a dewy skin look; the 2016 matte finish is definitely making a triumphant return in 2024.

Silver: Cool-toned chromes are infiltrating fashion and makeup looks like never before! 

Gua Sha / Facial Massage: A centuries-long practice in China, at-home facial massage techniques promote lymphatic drainage and a radiant (and snatched) complexion. Buccal massage gets bonus points for releasing jaw tension!

Makeup & Skincare with SPF: There are SO many amazing products that integrate SPF giving you literally zero excuse for not using sun protection in 2024.

Scalp Care: The ‘Skinification’ of your scalp! 2023 saw a huge rise in scalp spas. This is your sign to look after your crown from root to tip.

Ingestible Beauty: Beauty starts from within! We love amplifying a diet of healthy fats, fruits and veggies with Vida Glow supplements that contribute to gut health and radiant skin.

90s Cool-Toned Makeup: Take a nostalgic trip with cool-toned makeup reminiscent of the iconic ’90s era.

Pink Everything / Everywhere: The iconic Barbie movie is influencing hair, wardrobes and makeup looks alike and we are obsessed with #strawberrymakeup


High Contrast Concealer: Utilise colour theory to neutralise under-eye discolouration for the ultimate camouflaged colour correcting.

Heavy Cream Contour: Sadly, this once-trending technique is simply not practical or always wearable. 

Stress: Cortisol (the stress hormone) undoes all the hard-work of any beauty regimen. 

Highly Scented Formulas: In general, the more wonderful a product smells, the worse it can be for your skin. Fragrance aggravates the sensitive skin barrier, with essential oils topping the list of repeat offenders.

Dirty Pillowcases: Hygiene matters. Keep your pillowcases clean to prevent breakouts and maintain a clear complexion.

Makeup Wipes: If “wear sunscreen” is the golden rule of skin care, “wash your face” certainly takes home silver.

Going to Bed Late: Prioritise your beauty sleep. Sleep deprivation increases signs of aging and increases your cortisol levels.

Intense Workouts: Speaking of cortisol… while staying active is crucial, consistent extreme high-intensity workouts add stress on the nervous system. Add more low-impact exercises like the #hotgirlwalk to your regimen. 

Over Exfoliating: Gentle exfoliation is key. Overdoing it can lead to an irritated, red and inflamed skin barrier. 

Expensive Food Delivery: Save those pennies! You will get far more nutritional value from cooking at home. Pro tip: listen to audio books or podcasts while you cook!

🧘🏾‍♀️ 2024 INs and OUTs: Wellness Edition🧘🏾‍♀️

How to protect your peace and step into your power…

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