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What truly sets The French Beauty Academy apart is the French’s unique transformative approach to the education experience, taking students beyond just learning the practical skills of beauty therapy and makeup artistry. Our students graduate confident and job ready by completing our diamond standard service excellence program. A program specifically designed to better prepare students for work in a luxury salon environment.

This exclusive personal development training program teaches students the value of presentation, language, deportment, self-awareness, manners and grace. The program’s intention is to help students recognise their personal potential and give them the very best life and learning experiences alongside their practitioner training to ensure that each French graduate is equipped with the essential personal attributes anticipated by clients in a luxury service environment.

Through this highly transformative process, French Educators mentor students on a journey of personal growth to become confident, compassionate and motivated individuals; ready, willing and able to turn their dreams into reality, and ensuring that our graduates are the preferred choice for beauty, health and wellness practitioners in the salon, retail and medi-spa sectors.

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From our Academy Founder, Sherelle French

“Soon after I took over The Academy, it became apparent to me that there was a significant gap between what training colleges teach and what industry needs. I began by listening to salon, spa and wellness practitioners and employers all around the world. From Australia, Thailand, India, Italy, the UK … I heard the same story time and time again and it all centred on attitude rather than aptitude: the graduates produced by the majority of training colleges lacked the finesse, confidence, communication skills, deportment and presentation required to work in a luxury service environment. We are determined to change the face of beauty education by incorporating these key professional development attributes; combining them with a journey towards personal growth that would equip our graduates, not just for a long, meaningful career, but for a life lived with purpose and passion. We are, in effect, building a finishing school for the soul.”

Sherelle French – Academy Founder



Preparing You For The
Best Jobs In Industry

More than any other industry, the client experience of wellness and beauty treatments is framed by their unique personal interaction with the practitioner. It is an exchange that demands the utmost trust, discretion, sensitivity and compassion.

The Academy’s innovative Service Excellence Program meets industry, workforce and vocational needs to promote readiness for the industry on multiple levels, ensuring French graduates exemplify the premium standards anticipated by patrons in a luxury service environment and needed by industry.

The competency skills and knowledge learnt in this program are transferable and not necessarily industry specific so they can be translated into any work environment and support the development of ‘Employability’ skills in our graduates.

How These Frenchies Found Their “Why”
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“We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.”
Maya Angelou

Our Outstanding Industry Reputation
Bci Spa+clinic

“The French Beauty Academy is the Australian Beauty education pioneer that the beauty,spa and aesthetics leaders and visionaries have been waiting for. For many years, under its former title and mandate, the Academy has produced some of the finest beauty, spa and wellness therapists in Australasia. I am a proud advocate of The French Beauty Academy and highly recommend you consider their personalised education and graduates for employment.”

Kirien Withers – Director, Spa Guru Consulting, Publisher SPA+CLINIC magazine

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“The French Beauty Academy are delivering what the industry needs - cutting edge beauty therapy education, soft skills training and now management training. I have been working with The Academy for many years and can vouch for their reputation of excellence in quality education and their strong commitment to industry relationships and developing programs that meet employment outcomes.”

Jocelyn PetroniI - Owner, Jocelyn Petroni Salons Sydney


“I find The French Beauty Academy students to have the highest standard of professionalism and skills for new therapists. When I take a student as a new employee, I am confident that the school will send me only spa therapists who are passionate about the industry, have commitment to excellence, are highly polished and who quickly become an asset to our business. I would not hesitate to recommend The Academy to any other five star establishment who is looking for exceptional spa therapists.”

Victoria Ramage – Spa Manager, Cabarita Ocean Health Retreat


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