What a launch! After months of planning and preparation, the recent opening of our glamorous new training facility in Brisbane surpassed even our highest expectations.
Th big day saw a host of VIPs in attendance including Minister for Employment, Skills, Small and Family, Michaelia Cash, and Vogue Australia Editor-In-Chief Edwina McCann.
Together they toured the facility and cut the ribbon to officially open the new campus, while the Minister also enjoyed having her makeup touched up by our students.
The stunning new French Beauty campus features a glamourous fit out and is complete with all the latest training tools, products and facilities to take students to the next level of their dream career.
In her opening remarks, the Minister described it as a “state-of-the-art facility” that would “ensure students are fully skilled in the latest innovations and methodologies demanded by employers in the sector”.
The opening day allowed our students to mingle with some of the biggest names in the industry, while also showcasing their skills to the public.
It was thrilling to welcome such important guests to the campus and take them on a tour of the new facilities we have available.
It also showcased how well-connected the French Beauty Academy is and the
unique opportunities we make available to our students.
Meanwhile, Vogue Editor-in-Chief Ms McCann noted the new facility continued a French Beauty tradition.
“With their revolutionary beauty education model, The French Beauty Academy is producing world class graduates,” she said.
“Beauty and Wellness is a dynamic global industry with diverse, entrepreneurial and serious career pathways and I am passionate about helping to create these
pathways for the next generation of beauty entrepreneurs.”
Interested in unlocking your potential in this opportunity-rich sector? You can see our upcoming courses here.
It’s no secret social media has become the platform of choice for aspiring young beauty entrepreneurs looking to make their mark. Accessible to all, and allowing talented trend-setters to build a following, it has been the catalyst for some of the biggest careers and best-known names in the industry.
From Insta influencers to YouTube vloggers, here are just some of the incredible beauty professionals who have made the transition from blogger to business …
These days Glossier is known for its affordable and uncomplicated makeup, while its founder Emily Weiss is considered “The Beauty Guru for Millennials”, according to the New York Times.
But Glossier didn’t kick off with the launch of products or as a high-profile brand.
Weiss built Glossier from a blog entitled Into The Gloss. With a focus on women’s beauty and grooming routines, Into the Gloss was initially a side project for Weiss while she held down a day job as a styling assistant at Vogue.
When Into the Gloss reached 10 million page views per month, Weiss took the plunge, left her day job and concentrated on her blogging full-time. In 2014, she launched an initial line-up of four products and announced the website glossier.com
The rest as they say is history. According to Fortune, Weiss has “quietly turned Glossier into one of the most disruptive brands in beauty”.
Home-grown beauty influencer Chloe Morello is the stuff of legend. She started blogging in 2012, before building up a massive YouTube following for her on-trend makeup tutorials.
Morello steadily gained fame while holding down other day jobs, including a stint working as a plaque
designer at a crematorium in Canberra.
Now the world-renowned beauty vlogger also complements her successful career as an influencer with a product line that includes Face Halo makeup remover, eyebrow shaping kits, and makeup.
Internet celebrity Jeffree Starr could quite rightly be described as a man of many talents. Starr began his rise to fame as the most followed person on MySpace where he promoted his music career.
By 2014, he had launched his own YouTube channel and cosmetics range and he continued to gain a massive following. In 2018, Starr earned a reported $18 million for his YouTube endeavours alone, which saw him ranked as the fifth highest paid YouTube star that year.
Meanwhile, his collection of velour liquid lipsticks, highlighter palettes, lip scrubs, eyeshadow palettes, clothing, and accessories, such as mirrors and make up bags, remain hugely popular.
In March, he released “Blue Blood” eyeshadow, which reportedly sold out in seconds.
Long before Huda Kattan released false eyelashes famously worn by Kim Kardashian, she was blogging away on WordPress at a site called Huda Beauty.
Since those eyelashes catapulted her to fame, Kattan has also released a series of further products including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, powders and liquid eyeshadows.
The former makeup artist for Revlon now has an estimated 35 million followers on Instagram and has been described as one of “The 25 Most Influential People on the Internet”, “a Kim Kardashian West of the beauty influencer economy”, and one of the “10 most powerful influencers in the world of beauty”.
Elle Ferguson’s rise to fame began as a daily email with her bestie Tash Sefton when the pair were working together at General Pants. Within a short time that email had become the website They All Hate Us, and by last year the site had 660,000 visitors a month.
The platform and her rising profile were the natural launching pad for Elle’s personal passion, finding the perfect spray tan. Earlier this year she did just that, launching the Elle Effect – a tanning brand that quickly made the Bondi girl a household name and her products a must-have item.
Do you have aspirations to become a beauty influencer, conquer social media and build your own dream business?
Start the journey with The French Beauty Academy. Our SHB50115 Diploma of Beauty Therapy & CUA51015 Diploma of Screen Media includes a focus on both the practical skills required to work within this industry and the business nous needed to establish yourself as a beauty entrepreneur. The dual diploma incorporates valuable marketing and social media units to empower you to maximise your business opportunities.
From business planning to occupational health and safety, recruitment, and marketing, our Beauty Diploma is designed to give you the ultimate toolkit to carve out the business future of your dreams.
Like all things, the beauty industry has its trends that come and go with the season. Some are reinventions of old classics, others are totally new innovations that cause an instant stir.
At the moment, there are a couple of major ones making their impact on the catwalk and throughout the pages of the glossy mags.
Just in case you’ve missed them, here are some of the biggest beauty trends of 2019…
A head to toe healthy glow has been a big hit in recent times and that continues. Starting with a full body and facial treatment and extending to a red-carpet ready finish, it’s all about looking your natural best with radiant skin that glows from…head to toe.
Oh yes, the eyes have it, with this eye-popping trend neon trend. This style utilises liquid liners to create distinctive neon wings and you can further accent the look with smoky hues or go bolder still with some contrasting bright colours like blues and pinks.
Shimmer, shine, and glitter your way into any social occasion with lips that pack a truly glossy punch. This look’s a big one at the moment, using multiple layers of highly reflective glosses and balms.
Gloss tones range from strong earthy colours to natural tones with an occasional sparkle thrown in. But whatever way you come at it, it’s gloss to the max with a mirror-like finish.
A bigger trend behind the scenes is the continuing focus on nature-based beauty where natural ingredients like green tea and plant-based components are incorporated into beauty regimes.
That’s part of a growing consumer awareness that what you put on your body is as important as what you put into it, and is further supported by an increasing interest in the ingredients behind each beauty brand.
On that note, ingredients and techniques are also becoming more eco-friendly as consumers become increasingly aware of their own environmental footprint.
That means the industry at large is taking a good hard look at the environmental resources involved and trying to curb them where possible.
Supporting all the beauty trends of 2019 is a general consensus that beauty goes far deeper than the makeup or clothes you wear. Rather, it’s interlinked with general health and wellbeing.
That means there’s a greater focus on good eating, exercise and general wellbeing using natural products in a bid to look or feel your best before using makeup to highlight your natural assets.
These are just some of the trends we’re loving about 2019, but we’d love to hear your take on all the latest trends. What’s hot, what’s not and what’s coming next?
Meanwhile, if you’re keen to take your passion for beauty to the next level, learn more about the courses available at The French Beauty Academy here.
Transcending cultures, nationalities and even economic downturns, the beauty industry is one of those rare sectors primed to enjoy continued global growth now and far into the foreseeable future.
It’s a dynamic, exciting industry offering international career options, self-employment opportunity, the chance to specialise and rise to the pinnacle of various creative fields as well as the opportunity to do meaningful work and bring joy to the lives of those you touch.
If you’ve ever wondered where a career in beauty could take you, here’s a glimpse into just some of the places you could go and the stamps you could add to your passport.
Fancy the jet setting lifestyle as a beauty therapist to the stars? Long for the opportunity to travel the globe pampering cruise clients on the high seas? Or does the chance to unleash your creative make-up talents on Broadway or Hollywood offer allure?
These are just some of the doors that open courtesy of a career in beauty and wellness. Whether you specialise in makeup or beauty therapy, this is an industry that knows no borders.
Our Beauties are working onboard luxury cruise liners, they’re waxing celebrities in London, and pampering famous faces in Sydney. Their beauty qualification has been their key to a life of work, travel and personal reward.
Was hashtag #GIRLBOSS made for you?
There are few greater pleasures than taking the reins of your future, calling the shots and opening opportunity to others through your own business.
For those who long to be their own boss and conduct business on their own terms, a limitless array of beauty business opportunities beckon, and the sky’s the limit when it comes to how far you could go.
Our graduates have forged their own futures in product development, as upscale salon owners, and wedding makeup artists.
Some are enjoying the work-life balance of running their business from home, others are taking their vision to the world with their own brands of therapy and products, and others still are bringing their expertise and business insight to some of the best-known franchises in the nation.
As Forbes notes: “It’s never been a better me to be a beauty entrepreneur”, with the “$445 billion industry one of the most prevalent places for women to self-start their way to big-time success”.
Whether it’s in Australia, or overseas, this potential is yours for the taking, and at the French Beauty Academy, we’re here to get you started in the best possible way as you embrace a career at the helm of your own business and the world becomes your stage.
Beauty and business are our passion. This speciality sees us offer SHB50115 Diploma of Beauty Therapy & CUA51015 Diploma of Screen Media with a focus on both the practical skills required to work within this industry and the business nous needed to establish yourself as a beauty entrepreneur. From business planning to occupational health and safety, recruitment, and marketing, our Beauty Diploma is designed to give you the ultimate toolkit to carve out the business future of your dreams.
From the catwalks of Milan and Paris, to the runways of Sydney, London and beyond, makeup, hair styling and beauty go hand in hand with fashion.
With a multitude of makeup artists and hair stylists required for every event, this is the ideal setting to cut your teeth or find your niche within the ever-popular fashion industry.
(Read our interview with leading editorial, fashion, and bridal makeup extraordinaire Casey Gore.)
Blogging and social media
Fancy yourself as a makeover maverick, a photoshoot miracle-maker or the go-to guru for all things beauty? Then the online publishing industry may await.
Whether your niche is beauty blogging, your forte is photography styling, or your passion is product selection, beauty media continues to grow online and in the real world fuelled by the trends of Instagram.
We recognise this broadening future and the exciting role out graduates can play, which is why our dual qualification features a focus on social media and marketing.
Every soap opera needs a stylist, every movie a makeup artist, and whether its Bollywood, Disneyland or Cirque de Soleil almost every country has an entertainment industry in need of the beauty touch.
Meanwhile, those morning newsreaders need a hair and makeup miracle maker and those Movie World characters all require expert assistance.
Learn the finer points of makeup, styling, brow shaping and tanning and just see where the world takes you because the journey is yours to embrace. From the West End to the wonders of wedding makeup, from the sanctuary of spas to the high-end salons of France, beauty opportunity beckons, so where oh where will you choose to go?
You can learn more about the careers our Beauties enjoy here.
Working in the Beauty Industry has shed some light on how many beautiful souls see themselves in a negative way and quite frankly, we won’t tolerate it anymore! Society has been misguiding the way people see themselves for too long and we are here to set the record straight!
Our philosophy is that true beauty lies within the soul. It’s about knowing who you really are: accepting your imperfections and learning to listen to your inner wisdom. It’s about honouring your spirit, nurturing your mind, and nourishing your body. It’s a journey of discovery to that place where you love being ‘you’ – etre bien dans sa peau.
With that being said, we have put together some of our favourite reasons why we LOVE the skin you’re in! From today we challenge you , not to compare your beauty to others, to respect your body, to love all of you and to encourage others to see themselves in a positive light.
Pic Via: Bustle.com
Stretch Marks: aka Tiger stripes, & angel scratches. These beautiful marks tell a story about the journey of coming into your own. They represent how you have grown into the strong person you are today. The best thing about them is that almost EVERYONE has them ! Whether you earned your tiger stripes from carrying your precious child, developing into an adult, or embracing your curves, we respect and love them !
Curves: They aren’t called LOVE handles for no reason. Curves are so feminine! Curves come in all shapes as sizes, make sure you aren’t getting caught up on the shape and size of yours. We came across a quote recently that we had to share – “ You aren’t fat ! You have fat. You also have fingernails. But you’re not fingernails!” We challenge you to embrace your curves and show them off.
Freckles: They are a sign of unique beauty. A common trend is drawing freckles on with makeup and this is because those who don’t have them, want them. We think they are ADORABLE! Ditch your full coverage foundation and let the world see how beautiful your skin naturally is !
We LOVE the skin you’re in and it’s time to start feeling more confident with your natural beauty. Girl, you should go and love yourself !
We all have that one thing that we know we already have enough of and although we’re constantly reminded that we don’t need anymore, we buy it anyway! For many of us beauty junkies this item is MAKEUP. For makeup lovers at The French a draw of 50 shades of nude lipsticks isn’t enough when we find that perfect new shade to add to our collection! With this in mind, we’ve found some of the best ways to store our makeup that are not only aesthetically pleasing and keeps “our babies” safe and organised, but don’t have us digging around for hours to find a specific product.
Acrylic holders are one of our favourite ways to store makeup. Vanity Collections have great quality holders that can be displayed on your bench top, but are also small enough to put into your draws. If you are on a budget Kmart have some great dupes, but be careful as some makeup items don’t fit perfectly into these ones! To keep your holders looking clean and like new just run them under warm water soapy water and they will look amazing afterwards.
Picture: via Thirteen Thoughts
Ikea furniture options are endless! We have four favourites when looking at makeup storage at Ikea. The first idea is a little bit pricey, but a girl can dream! We spotted the beautiful VBlogger – Desi Perkins using an Ikea television unit for her makeup storage and are now obsessed with the idea. A wardrobe with similar fixtures also works amazing for storing large quantities of makeup.
Picture: via Desi Perkins
Now to downsize a little with the Ikea units. One of the most popular items that is used to store makeup is the Alex drawers. They’re generally a great depth for compacts, lipsticks, pallets, lashes, and can be used with or without acrylic dividers!
The Ikea Malm drawers and dressing table are also great options for storage. The dressing table is killer dupe for a vanity with a built in mirror. It has one long draw for all those go to items you reach for daily. Quite often you will see the Alex or Malm drawers on the side of the desk to create a full makeup unit. The Malm chest of drawers comes in many different sizes and their dept makes them great to store some larger makeup items.
Pictures: Vanity Collections / Pinterst
Along with taking care of our makeup don’t forget about storing your brushes correctly. When storing brushes it is important to make sure you don’t alter the shape of the bristles. We recommend cute toothbrush holder purchased from Kmart. They are inexpensive and you can generally always find one that is on trend. Don’t throw out your empty candles, they also double as a great brush holder and you can change it often to freshen up your vanity.
Pictures: via no source / Kate La Vie
The beautiful makeup vanity provides adequate storage with a glam touch! Makeup vanities generally have inbuilt storage and a mirror attached. There are various options on the market for different styles, colours, and mirrors with Hollywood lights. They are more on the pricey side of storage, but if you are wanting to treat yourself this is a good place to invest in and you will have it for years to come. You’ll also feel incredible pampering yourself in your robe!
Picture: via Pinterst
The options are endless for creating or purchasing makeup storage. Don’t forget to get creative when building your slay station. Tag us @thefrenchbeautyacademy in what you create or currently use as makeup storage, we would love to see!
Halloween is almost here and French beauties are putting their make-up skills and creative flair to the test with spooky faces!
To get inspired we’ve put together an edit of our all time favourite celebrity halloween make-up looks. From Victoria’s Secret model Adriana Lima’s zombie bride to an intense glitter smokey eye used for Heidi’s cute cat face, Halloween is the one of the few times when more is more!…
For a Zombie Bride look below is a step by step tutorial from Marie Claire.com
Step 1. Apply white face makeup, like Ben Nye Cream Makeup, all over with a sponge. Avoid applying to the eye area. Pro tip: Be sure to use white makeup that is specifically designed for the face so you don’t break out after hours of wear.
Step 2. Lightly contour in your cheekbones and sides of your forehead using a charcoal grey eyeshadow or cream paint. Don’t worry if it’s not perfect, we’ll go back in later to really bring out those cheekbones. We used a Bobbi Brown’s Smoke eyeshadow to create the sunken eye, but you can also use a dark grey cream paint.
Step 3. With a raspberry/plum-color shadow, like Tarte Cosmetics Soft Sienna, and a tapered blending brush, apply to your eye from the inner corner down, where you are naturally darkest. Be sure to get undereye and lower lash line, too. This creates a sick, tired look.
Step 4. Apply the same shadow to the upper inner crease basically creating a full C shape at the inner corners of the eyes and then dust over the lid.
Step 5. Mix black and brown shadow (we used Urban Decay Blackout and Busted Eyshadow) and apply under lash line, the inner corner into the crease, and in the under eye crease using an eye smudge brush.
Step 6. Take the same black and brown colors and apply to the upper inner corner and into the front of the brow to add depth. Pro tip: Create a triangle shape with the front of your brow being the top corner of the triangle to easily apply the shadow.
Step 7. Now, go back in and fully contour your cheeks and forehead using the same eyeshadow you used in Step 2.
Step 8. Cover lips with more white cream paint using a sponge.
Step 9. Next dab your favorite red lipstick to the inside of your lips avoiding the edges, or if you want a more pretty look apply all the way to the edges.
Step 10. Finally, dab Obsessive Compulsive Cosmetics Little Black Dress Lip Tar stained gloss onto the center of the lips using a lip brush for added drama and gore.
Source: Marie Claire
With her 1.3 million instagram followers, bubbly personality and endless supply of beauty tips and tricks, chances are you’ve heard of Beauty Vlogger Lauren Curtis. At age 21 she has created her own empire by going her own way. Working with the top beauty brands, reviewing the latest products and sharing her beauty secrets with her loyal army of followers, she is proof that the with enough passion your dream job can be created.
Today The French Files put the spotlight on Lauren and the rise of blogging as an exciting, dynamic and unconventional beauty career path!
Who: Lauren Curtis
What: Launching her own Youtube channel in 2011, Lauren is now Australia’s no. 1 Beauty Vlogger with over 2.8 million global subscribers. Her how-to beauty videos and makeup, skin care and hair tutorials have become an inspiration for women all around the world!
Career Spotlight: Beauty Vlogging
Beauty vlogging is a relatively new career path in the industry which combines the digital world, social media, entrepreneurship and of course a love a beauty. Beauty Vloggers like Lauren share make-up tutorials, how-to videos and beauty advice across their Youtube and social media channels.
“Young girls aren’t buying magazines for beauty instruction anymore. YouTube is amazing because it has everything you could possibly need or want to know right at your fingertips. Videos are also so much more enjoyable to watch because they’re simply more entertaining and engaging. Rather than reading an article by someone you know nothing about, you are being fed information by someone who you feel like you have a personal connection with – almost like a friend.” (Lauren Curtis via Beauticate).
Beauty Vloggers are often paid by companies and brands to review and test their beauty and skincare products. They then share their reviews and recommendations across their online channels.
While it’s a competitive career path and it takes time, dedication and hard work to build your following, there are some key attributes that go a long way to making it big. Consistency in posting, unique content, amazing make-up application skills, a wholesome down to earth approach and genuine passion for sharing your secret tips and tips are key to growing and building a loyal audience and following.
Lauren’s Beauty Wisdoms:
“It’s easy to get carried away with makeup because it has a creative element to it, but we need to realise that we should wear makeup to enhance what we already have, not to try to create something we don’t. I love that you can be so creative with makeup but it’s so easy to be reliant on it. Saying that, my favourite beauty possession would be my mascara! I have long lashes but they’re blonde and look non-existent when there’s nothing on them. As soon as I apply mascara they’re bold and dramatic and make me look recognisable again! My look isn’t exactly unique, but I love tanned skin, blonde hair and blue eyes. I guess it’s kind of a beachy look. I wish I got my dad’s tanned skin genes – I can’t get a natural tan even if I tried!” (via Beauticate)
The French Files Loves:
Lauren is a young beauty entrepreneur going her own way in this exciting and dynamic industry. While her make-up tips are phenomenal, it’s her passion to boost self-esteem, advocate self-confidence and her encouragement of her audience to be comfortable in their own skin that we have fallen in love with!
Want more? Visit Love Loz
Photos: Lauren Curtis Instagram
Lara Srokowski was destined for a magical career in make-up. Her obsession for luxury Parisian cosmetic house Lancôme and the lure of the make-up brush beginning in her early teens. With an enviable job that sees her travelling the world as the National Make-up Director of Lancôme, working with their talented team and incredible products, she’s the muse for all girls dreaming of making it big in the make-up business. An artist, a creative talent, beautiful inside and out, but it’s her passion for making other feel beautiful that we find most inspiring.
This week The French Beauty Academy is lucky enough to have international make-up extraordinaire & National Makeup Director of Lancôme, Lara Srokowski on campus. With Lara behind the creation of looks for renowned celebrities and international fashion shows, this was a chance for our Diploma of Beauty Therapy students to learn from the best in the business.
The French Files caught up with Lara to talk makeup, careers, skin care secrets and her words of wisdom for making it in the business…
Name: Lara Srokowski
Position: National Makeup Director
Being the best version of yourself inside and out
I start each day with…
I am happiest when…
I am with my family and boyfriend.
I found my career by…
My mum! She has used Lancôme for over 40 years, she introduced me to the brand when I was only 13 and I fell in love instantly. She used to take me along to all of the master classes and makeup lessons with their National Makeup Artist at the time. After discovering how amazing his job sounded it then became my must have dream job.
The best thing about working in the beauty business is…
The part of my job I love the most is showing women how to apply makeup so they feel and look more beautiful. I also love meeting and working with such talented people. The beauty industry is always changing with new trends emerging all the time so there is always something new to learn.
My tops tips for making it in the beauty business are…
Dream big but know exactly what you want to achieve to be able to put the right path in place to make it happen.
My biggest lesson I have learnt in business so far is…
Never give up you can achieve whatever you set your mind to doing.
My work philosophy is…
Work hard if you want to achieve your goals but love what you do so it always an enjoyable journey.
My beauty routine consists of …
Working in the beauty industry you can imagine my routine doesn’t consist of a lazy skin care or makeup routine. If I walked you through my full routine this would turn into an essay so I will give you the condensed version. Skin care each morning is a must because beautiful makeup all starts with beautiful skin. My daily makeup routine usually consists of Primer, Foundation, concealer, bronzer, winged liner, mascara, brow gel and a nude lip.
Before I go to bed I …
Shower then apply my evening skin care routine, brush my teeth and then finish with lip balm.
My Beauty Go tos…
Scent: La Vie Est Belle
Lipstick: My trademark nude L’Absolue Rouge 250 from Lancôme
Book: Lisa Eldridge just launched her makeup book Face Paint
Blog: Lisa Eldridge for beauty and Garry Pepper Girl (Nicole Warne) for fashion and lifestyle
Best Kept Secret: Add a pump of serum into your foundation for an extra boost of hydration and luminosity
The French Edit…
Style Muse: Nicole Warne
Drink: Espresso martini
Song: Ed Sheeran Thinking Out Loud – It would have to be the one song I can listen to over and over without getting sick of it.
Quote you live by: “Look like a girl, act like a lady, Work like a boss”
Spring….a time for new beginnings, starting fresh, stopping to smell the flowers and of course revamping your beauty look to match the spirit of the season! Think glowing skin, fresh palettes and feminine hues…
It’s New York Fashion Week time which means we’re stalking the #nyfw instagram hashtag to find out what’s trending in beauty and how we can adapt our everyday look! Here’s our edit of the five most unexpected, yet completely lust worthy looks of the season…
Jason Wu managed to make the classic red lip unexpected and infinitely more chic by taking away absolutely everything else! No lashes, no foundation and no powder! Models cheeks were pinched for a little colour, skin was left raw and lips were applied with fingers (allowing for precision in application) and finished with a dry power pigment. No better motivation to get our skin glowing for Spring!
3. Blue Tones at Phillip Lim, Jenny Packham and DVF
Shades of blue, teal and everything in between lined eyes and coloured lids at Phillip Lim, Jenny Packham and DVF! 80’s disco no more! Blended out harmoniously and paired with clean and simple faces and the look has been chicly revived…
3. White Eyes at Thakoon
What’s more perfectly feminine and Spring appropriate then a bit of white on white finished with a flushed cheek! Angelic eyes never get old and made a welcomed appearance at Thakoon. Lashes were left bare and eyes were opened up with a white pencil used on the inside of the eye and the upper inner corner.
4. Spider Lashes by Nars at Mansur Gavriel
One for the brave!
5. Floral Nail Art at Erin Fetherson
Nothing says Spring like floral nail art! Flower motifs on milky pink nails gave a subtle and refined take to a normally bold trend. Practice those steady hands beauties!
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