Key Beauty Industry Trends in 2025

As Australia’s beauty and wellness sector continues to flourish, industry trends for 2025 signal a powerful shift toward innovation, personalisation and entrepreneurship. The modern beauty professional is no longer confined to traditional roles; they are educators, wellness experts, digital creators, and business owners.

At The French Beauty Academy, we recognise that today’s students are tomorrow’s industry leaders. Our award-winning beauty training courses are designed not only to equip students with exceptional technical capabilities but also to prepare them for the evolving landscape of beauty therapist jobs across Australia and globally.

Here’s what’s trending and how The French ensures you graduate ready to thrive.

Beauty Training Courses

1. Rise of Advanced Skin Therapies and Clinical Devices

The demand for advanced, results-oriented skin treatments continues to grow. Consumers are more informed than ever and seek solutions that combine science with skincare.

In-demand treatments include:

  • Hydrafacial

     

  • IPL Skin Rejuvenation

     

  • Collagen Induction Therapy (Dermapen4) Skin Pen

     

  • Laser Hair Reduction (Gentle Max Pro Plus) Lumenis Splender X

     

  • Advanced skin diagnostics (OBSERV 520X)

The French’s Future of Beauty curriculum provides hands-on experience with these technologies, ensuring graduates are highly skilled and job-ready for advanced beauty therapist roles in leading salons, medispa environments and clinics.

2. Integration of Wellness and Ingestible Beauty

Modern beauty now intersects with wellness, with a strong focus on inner health, nutrition, and self-care rituals.

Current trends:

  • Ingestible beauty supplements such as collagen powders

  • Holistic facial and body treatments that promote emotional wellbeing

  • Aromatherapy and massage as stress-reduction therapies

The French collaborates with top wellness brands like Vida Glow to offer students a comprehensive understanding of the skin-body connection, preparing graduates to deliver a more holistic client experience.

3. Entrepreneurial Pathways and the Rise of the Beauty Business Owner

With flexible career paths and digital platforms, beauty professionals are increasingly starting their own businesses.

Emerging trends include:

  • At-home and mobile beauty service providers

     

  • Freelance makeup, lash and skin specialists

     

  • Boutique product and skincare brand launches

Our dual diploma includes the SHB50216 Diploma of Salon Management, which teaches business planning, marketing, leadership and retail strategy, empowering graduates to build successful enterprises from day one.

The Future of Beauty program includes personal branding and marketing education, enabling students to position themselves confidently in the online marketplace and communicate their expertise effectively.

4. Demand for Inclusive and Culturally Sensitive Service

Beauty is becoming more inclusive, with an emphasis on representation, safety, and customisation across services.

Key industry priorities:

  • Gender-neutral treatment menus

  • Products and services for all skin tones

  • Compassionate, client-centred service models

At The French, our students undertake Service Excellence training, a bespoke program that develops empathy, professionalism, cultural awareness and confidence, all of which are critical to thriving in today’s diverse beauty industry.

5. Social Media, Personal Branding and Digital Fluency

In a digitally driven industry, a therapist’s online presence is now a powerful career tool.

Professional expectations include:

  • Creating content for TikTok and Instagram

     

  • Managing bookings through social platforms

     

  • Building personal brand authority to attract clients

The Future of Beauty program includes personal branding and marketing education, enabling students to position themselves confidently in the online marketplace and communicate their expertise effectively.

Leading the Industry Through Education

Whether your goal is to become a clinical skin therapist, freelance artist, salon manager, or entrepreneur, The French Beauty Academy’s curriculum is tailored to ensure you are equipped for success in a changing industry.

Our flagship beauty training course offers:

Delivered over just 12 months, our dual diploma allows students to graduate faster, and with broader skill sets than a standard beauty course.

Growing Demand for Beauty Therapist Jobs in Australia

As the Australian beauty industry expands, so too does the need for qualified, well-rounded professionals. According to current employment data, listings for beauty therapist jobs are growing rapidly, particularly in the dermal, retail and spa sectors.

Nine out of ten French students secure employment before graduation, thanks to our strategic industry partnerships and on-campus recruitment experiences such as the Futures for Frenchies Job Fair.

Whether you aspire to work in a luxury spa, leading clinic, cruise ship, wellness retreat, or launch your own venture, The French prepares you for a fulfilling, flexible and financially rewarding career.

Beauty Therapist Jobs

Your Future Starts Here

If you’re searching for a nationally accredited, industry-relevant beauty training course that combines artistry, science, and soul-look no further than The French.

✔ Dual qualification in 12 months
✔ Gold Coast, Brisbane and Adelaide campuses
✔ Training in real-world salon environments
✔ Strong graduate employment outcomes

Study Locations

Brisbane Campus:

Level 12/300 Adelaide St, Brisbane City QLD 4000

            (07) 3267 0297

Gold Coast Campus:

           69 Laver Dr, Robina QLD 4226

           (07) 5562 2567

Adelaide Campus:

            Level 2/50 Rundle Mall, Adelaide SA 5000

            (08) 81204750

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